Contractor Guides
How contractors can introduce an HEA
Mention the option when a monthly payment is the reason a wanted project is sitting still. Then hand the funding conversation to the provider.
Educational only. This article does not describe a specific offer and is not a promise of eligibility, pricing, or funding.
The moment is usually familiar. The estimate is done. The homeowner wants the work. Then they say they do not want another monthly payment. That is a funding problem, not a sign that the project was wrong.
A plain way to say it
“If another monthly payment is what is holding this up, there is a different structure some eligible homeowners look at. It is called a Home Equity Agreement. It is not a fit for everyone, and I do not make the funding decision. If you want, I can point you to the provider who explains qualification and the contract.”
Stay inside these lines
- Say “may” and “eligible.”
- Say the provider decides.
- Do not estimate the settlement.
- Do not promise a term, a fee, or an approval.
- Do not say the money is free or that there is no repayment of any kind.
- Do not pressure a homeowner who is not interested.